Articles for category: Google Ads, Channel-Specific Strategies, Customer Acquisition & Growth, Demand Generation, Funnel Optimization, Go-to-Market Strategy, Inbound Marketing, Paid Search, Performance Marketing, Product & Market Strategy, SaaS Strategy, Sales Funnel

Matthew Johnson

Google AdsChannel-Specific StrategiesCustomer Acquisition & GrowthDemand GenerationFunnel OptimizationGo-to-Market StrategyInbound MarketingPaid SearchPerformance MarketingProduct & Market StrategySaaS StrategySales Funnel
Reasons behind early failures in SaaS PPC campaigns by Trajexo

Are You Paying Google to Educate, or Convert? Why Most SaaS PPC Campaigns Fail Early

Paid search can feel like SaaS growth magic. You’re visible the moment someone searches.You’re targeting intent, not interruption.And if you set it up right—you can generate pipeline today. So you launch the campaign.You see the clicks roll in.And then… not much else. No trials.No demos.No closed deals.Just a rising CPC bill and a slowly sinking ...

Matthew Johnson

Google AdsChannel-Specific StrategiesCustomer Acquisition & GrowthPaid SearchPerformance Marketing
Scaling Google Ads effectively without increasing CAC

How SaaS Founders Can Scale Google Ads Without Compromising CAC

You’re ready to grow. Product’s stable. CAC is healthy(ish). The pipeline looks good. And now you’re eyeing Google Ads. It should be the logical next growth lever—after all, paid acquisition can drive intent-rich traffic and predictable trials. But here’s where things get messy: the second you start scaling ad spend without structural safeguards, CAC doesn’t ...