Articles for category: Product-Led Growth (PLG), Conversion Rate Optimization, Customer Acquisition & Growth, Founders & Funding, Funnel Optimization, Go-to-Market Strategy, In-App Messaging & Product Tours, Lifecycle & Retention Marketing, Marketing Operations, Product & Market Strategy, Revenue Expansion, SaaS Metrics & KPIs, SaaS Strategy, Scaling Marketing Teams, Team & Ops, Usage-Based Pricing Models

October 24, 2025

Matthew Johnson

Product-Led Growth (PLG)Conversion Rate OptimizationCustomer Acquisition & GrowthFounders & FundingFunnel OptimizationGo-to-Market StrategyIn-App Messaging & Product ToursLifecycle & Retention MarketingMarketing OperationsProduct & Market StrategyRevenue ExpansionSaaS Metrics & KPIsSaaS StrategyScaling Marketing TeamsTeam & OpsUsage-Based Pricing Models

Freemium at Scale: How to Balance COGS Without Killing Product-Led Growth

In the early days, freemium feels like a growth cheat code. You lower the barrier to entry. You get product usage. You build word of mouth.And with the right feature gates and upgrade nudges, free users turn into paying customers. PLG magic. But then the growth starts to cost you. Free users flood your system—but ...

October 22, 2025

Matthew Johnson

PartnershipAccount-Based Experience (ABX)Customer Acquisition & GrowthFounder-Led MarketingGo-to-Market StrategyMarketing OperationsProduct & Market StrategyProduct MarketingProduct-Led Growth (PLG)Product-Led MarketingRevenue ExpansionSales EnablementTeam & Ops

Thinking About Adding a Partner Channel? Read This First

Partnerships sound great on paper. Co-marketing. Co-selling. Access to warm accounts. Lower CAC. Faster sales cycles.And maybe a little sweetener in the form of “we sell to the same ICP.” But here’s what most SaaS teams find out the hard way: Not all partnerships drive pipeline.Some drain time. Some never launch. Some give more than ...