Articles for category: SaaS Strategy, AI Marketing, Customer Acquisition & Growth, Ideal Customer Profile (ICP), Product & Market Strategy, Team & Ops

Matthew Johnson

SaaS StrategyAI MarketingCustomer Acquisition & GrowthIdeal Customer Profile (ICP)Product & Market StrategyTeam & Ops

Think You Know Your Ideal Customer Profile? AI Might Completely Redraw It

If you’re a SaaS founder or GTM lead, you’ve probably spent hours—maybe even days—refining your Ideal Customer Profile (ICP). You’ve got your firmographics down: company size, industry, tech stack. You’ve talked to your sales team, combed through CRM data, maybe even whiteboarded it with your RevOps lead. It feels solid. Precise. Reliable. But what if ...

Matthew Johnson

Positioning & MessagingBrand PositioningCustomer Acquisition & GrowthIdeal Customer Profile (ICP)
SaaS positioning problems and solutions in a crowded market

SaaS Positioning Problems? Here’s How to Differentiate in a Crowded Market

So, you’ve built a solid product. It solves a real problem. You’ve even got some traction—early customers, a few case studies, MRR is climbing. But something’s off. You look around and realize: your messaging sounds eerily similar to five other tools in your category. Your demo requests have slowed. And even when you do get ...